eCommerce as a Science
We build and optimize online stores not just to attract traffic, but to systematically convert that traffic into revenue.
The Flaw in Conventional eCommerce Marketing
Most eCommerce marketing focuses on one thing: traffic. Agencies will sell you on SEO and PPC campaigns designed to drive as many people to your site as possible. But traffic is useless if those visitors don't buy.
This approach ignores the most critical part of the equation: the on-site experience. It treats the store as a static backdrop for ads, rather than a dynamic environment that can be engineered for conversion. It leads to high ad spend, low conversion rates, and abandoned carts.
A First-Principles Approach: Maximize Revenue Per Visitor
Our eCommerce philosophy is to focus on a single metric: Revenue Per Visitor (RPV). This metric forces a holistic view. To increase RPV, you must not only attract qualified traffic but also increase your conversion rate and average order value (AOV).
Our strategy is built on a continuous optimization loop:
- Data-Driven Diagnostics: We use analytics, heatmaps, and user session recordings to identify points of friction in your conversion funnel. Where are users dropping off? What's causing confusion?
- Hypothesis-Led Testing: Based on the data, we form clear hypotheses. For example: "We believe changing the product image gallery to a video will increase add-to-cart rate by 10%." We then use A/B testing to validate these hypotheses.
- Persuasive Architecture: We optimize every element of your product pages and checkout process—from copywriting and social proof to trust signals and upsell offers—to guide the user towards a purchase.
What This Looks Like in Practice
We become an extension of your eCommerce team, focused on systematic growth.
- eCommerce SEO: We optimize your category and product pages to attract high-intent search traffic, focusing on keywords that lead to sales.
- Conversion Rate Optimization (CRO): We conduct rigorous A/B and multivariate testing on your product pages, cart, and checkout to incrementally increase conversion rates.
- Average Order Value (AOV) Enhancement: We implement strategies like product bundling, post-purchase upsells, and volume discounts to increase the value of each transaction.
- Lifecycle Email Marketing: We build automated email flows for cart abandonment, welcome series, and post-purchase follow-ups to maximize customer lifetime value.
Who This Is For
Our eCommerce services are for store owners who are serious about growth and understand that their website is their most important salesperson. If you're tired of running expensive ad campaigns with little to show for it and you're ready to build a high-performance selling machine, we are the right partner for you.