Nationwide Construction
Construction
Results at a Glance
+800%
Online Leads
+640.9%
Conversion Rate
+450%
Organic Traffic
"TRAC goes above and beyond. They developed a robust reporting model and helped us understand our digital footprint in a way no other agency has."
- Caleb Potter, CEO, Nationwide Construction
The Challenge
Nationwide Construction aimed to increase brand awareness and generate more online leads for their specialized construction services in a highly competitive regional market.
Our Solution
TRAC developed and executed a custom digital marketing strategy, including a new WordPress website, targeted content writing, and comprehensive SEO. This focused on improving local visibility and establishing topical authority to attract high-value B2B clients.
The Outcome
The Full Story
Nationwide Construction, a prominent player in the regional construction market, faced a significant challenge: translating their strong on-the-ground reputation into a robust digital presence that could consistently generate inbound leads. Despite their expertise and quality work, their online visibility was limited, leading to missed opportunities in a fiercely competitive landscape.
Our team at TRAC conducted a thorough analysis of their existing digital assets and the competitive environment. We identified a critical need to enhance their online authority and streamline their lead generation process.
The Strategy & Execution:
We implemented a multi-faceted digital marketing strategy tailored to Nationwide Construction's specific goals:
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WordPress Website Design: We developed a new, high-performance WordPress website that served as the central hub for their online presence. The site was designed to be user-friendly, visually appealing, and optimized for conversions.
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Targeted Content Writing: We created a comprehensive content strategy focused on establishing Nationwide Construction as an industry thought leader. This involved developing high-quality, informative articles and blog posts that addressed key industry topics and client pain points. This content not only attracted organic traffic but also provided valuable resources for potential clients.
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Comprehensive SEO (On-Page & Off-Page): Our SEO efforts were designed to significantly improve their search engine rankings and local visibility. This included:
- On-Page SEO: Optimizing website content, meta tags, and site structure for relevant keywords related to their specialized construction services.
- Local SEO: Enhancing their presence in local search results, including optimizing their Google Business Profile and building local citations to capture geographically targeted leads.
- Off-Page SEO (Link Building): Implementing a strategic link-building campaign to increase their website's authority and credibility in the eyes of search engines.
The Outcome:
The integrated approach of a new website, strategic content, and comprehensive SEO yielded transformative results for Nationwide Construction. Their online visibility soared, leading to a significant increase in qualified inbound leads. The website evolved from a static presence into a powerful lead-generation engine, solidifying their position as a leader in the construction industry and driving substantial business growth.